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WHAT?
The #10minChallenge is a global challenge where people from all over the world take action for a cleaner planet. Pick up litter for just 10 minutes in your neighborhood and challenge your friends, colleagues, family… to do the same.
Whether it’s during a walk, as an active break, while playing with your kids, or after work — a small effort can have a big impact!
WHY?
Litter left in nature doesn’t just disappear. It slowly breaks down into microplastics and eventually ends up in our bodies.
With the #10minchallenge, River Cleanup wants to make as many people as possible aware of the problem, and invite them to become part of the solution.
HOW TO JOIN?
The #10minchallenge runs from April 22 to May 22, 2025!
In those 4 weeks, we challenge people all over the world to take action. Over 20.000 people have already participated in recent years. Are you ready to join a global community? You can do it in 3 easy steps:
1. GRAB GLOVES AND A BAG
No need to buy anything new — check your garage, garden shed or closet!
You probably already have gloves and a bag lying around. Get everything ready and get ready for action!
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2. CLEAN UP FOR 10 MINUTES
Go outside and pick up litter for 10 minutes — in your neighborhood, near your workplace or with your local club. You can do it alone or with others!
Not sure there’s litter nearby? Once you start looking, you’ll see it — in bushes, behind walls, near benches, or places where people gather. Once you see it, you can’t unsee it.
Don’t forget to set your timer! You’ll be surprised how quickly you fill up a bag… and you might not want to stop!
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MANY ALREADY TOOK ACTION!
HOW IT STARTED
It all started in 2017, when our founder Thomas de Groote was challenged to pick up trash for only 10 minutes! He dressed up as superhero and took action with his kids! The moment you pick up someone else’s trash, something changes… you change! You start to see it and realize it’s everywhere! This small action inspired Thomas to start River Cleanup and dedicate his life to making rivers plastic free, all around the world.
STAY UP TO DATE!
Sign up for our newsletter and be the first to hear more about this campaign!
Everybody is taking action!
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Need help with your company action?
Reach out to action@river-cleanup.org if you need help with material, coordination or setting up your action with employees! We offer a 1 hour lunch or after work concept which includes:
10min inspiration session
10min cleanup action
30min Lunch / After work drink
Perfect and fun event to activate your team!
THANKS TO OUR CAMPAIGN PARTNER
Keytrade Bank
“Convinced and driven by the mission to stop 10 million kilos of plastic from ending up in rivers every day, we at Keytrade Bank decided to support River Cleanup. Thanks to our partnership, three kilos of plastic will be removed from rivers for every new client at Keytrade Bank. This way, every great customer story already gets off to a fabulous start.” - Thierry Ternier, CEO Keytrade Bank